The presidents of five key national education associations have signed a memorandum of understanding to establish the Canadian Consortium for International Education Marketing. The consortium will provide a united, consolidated voice on matters related to the education brand in Canada.
“The existence of one collective voice for international education marketing will help strengthen the Canadian education brand internationally, enhancing awareness of Canada as a post-secondary education destination. And that’s good for Queen’s,” says Vice-Provost (International) John Dixon. “The strengthened collaborative approach will also help domestically in advocacy of government for increased investment in international student recruitment and support.”
The consortium members include the Association of Universities and Colleges of Canada (AUCC), Languages Canada, the Canadian Bureau for International Education (CBIE), the Canadian Association of Public Schools – International (CAPS-I) and the Association of Canadian Community Colleges.
Queen’s is an institutional member of the AUCC and CBIE, and the Queen’s School of English is a member of Languages Canada.
Canadian education institutions face intense competition in international student recruitment from countries such as Australia and the United Kingdom that benefit from well-funded central coordinating bodies to promote their education systems around the world.
To compete on this global stage, collective action is required. This new consortium will draw on the strengths of each member and strategically align activities to improve the results of marketing efforts promoting Canada as a destination of choice to the growing pool of international students.
The consortium is committed to contributing to the national objective of welcoming more international students who, in addition to being a potential source of talent for this country, make an immediate economic impact of approximately $6.5 billion annually.
