Tim Hortons “Roll Up The Rim” Contest Goes Digital

Published on: 2020/02/19 - in News

The Tim HortonsRoll Up the Rim To Win” contest is back March 11 and this year is offering customers paper, digital and sustainable ways to play.

With the contest now entering its 35th year, the company says physical Roll Up the Rim cups will be available in participating restaurants across Canada for the first two weeks of the contest while supplies last. Additionally, throughout the four week contest, customers can play digitally on the Tim Hortons app or at rolluptherimtowin.ca until April 7.

Tim Hortons described a variety of ways you can play and win:

  • Bring in any reusable cup and purchase any hot beverage, scan your Tims Rewards and receive THREE Roll Up The Rim rolls on the Tim Hortons app or online. Note: there will be a free Reusable Cup Giveaway on March 10, when 1.8 million reusable hot beverage cups will be given out for free while supplies last.
  • Purchase any hot beverage in a Roll Up The Rim paper cup, scan your Tims Rewards and receive ONE physical roll and ONE digital roll
  • Once the Roll Up The Rim paper cups have run out, purchase any hot beverage in a regular Tim Hortons cup, scan your Tims Rewards and receive ONE digital roll

“The contest will allow for a combination of paper, digital and sustainable play – and of course still fun with millions of exciting prizes available to be won,” said Hope Bagozzi, Chief Marketing Officer. “We will reward guests who make the sustainable choice by using a reusable cup and scanning their Tims Rewards card with three digital rolls. We have also given everyone extra chances to win by replacing please play again with weekly $100,000 draws for guests who don’t reveal a winning digital roll.”

According to Tim Hortons:

Customers who don’t win a prize when revealing a digital roll will be entered into one of four $100,000 draws. To be eligible, guests must scan their registered Tims Rewards card when purchasing a hot beverage and reveal a non-winning digital roll. Paper cups that do not reveal a prize will encourage guests to use the Tim Hortons app next time for their chance to win $100,000.

Over 17 million coffee and food prizes, including NEW Dream Donuts, are included in the prizes offered this year. Other prizes up for grabs include 45,000 $25 TimCards, 200 Samsung 55” NU6900 Smart 4K UHD TVs, 150 $1,000 CIBC Prepaid Cards, 100 40,000 AIR MILES® Reward Miles (enough for a trip for two), 10 2020 Hyundai IONIQ Electric or Hybrid Vehicles, and four draws for $100,000.