RELEASE — –Despite the restrictions presented by Covid-19, a group of senior students at St. Lawrence College are working hard to take their annual charity trade show online for the first time ever. The three-hour live trade show, called Marketing for Good, will benefit charities and provide them support during this tough time by helping raise awareness and funds for them.
These Advertising and Marketing Communications students are finding innovative ways to bring the usual in-person event into the virtual space. Rather than focus on the challenges brought on by the pandemic, students are expanding their trade show to have an even greater impact in the community by moving the event online.
Student Sonia Mortensen, who is representing Friends of Lemoine Point, says, “The trade show is a great opportunity for us as students to use marketing for good and support causes we are passionate about in the community”.
On November 26th virtual doors will open for the live online trade show at 11am EST. Registration is open and you can register at Marketing4Good.ca.
Marketing for Good is a student run event. The trade show supports a variety of charities and looks to bring the community together to use marketing for good.