Pita Pit – which was founded in 1995 in Kingston near Queen’s University, and now has over 650 stores across the globe – is celebrating Canada’s 150th birthday with a summer-long ‘Greatest Pita Challenge‘ event:
RELEASE — As Canada gears up to celebrate its 150th anniversary this summer, Pita Pit Canada, the fresh thinking, healthy eating brand, is launching a summer-long celebration to help honor the country where it was founded more than 20 years ago.
To mark the milestone, Pita Pit Canada is focusing on the ridiculously delicious, fully customizable grilled options that Canadians crave by introducing Canada’s Greatest Pita Challenge. The fast-casual brand will reveal the country’s #1 most loved pita beginning June 30th by pitting two pitas head to head each week in a bracket style challenge until the final four are revealed, ultimately leading to the naming of the pita combination that Canadians love the most.
“As Canada stands on the world stage this summer, we are focusing on the things that have made our country so unique over the last 150 years,” said Kevin Pressburger, president of Pita Pit Canada. “As a brand with deeply Canadian roots, this year Pita Pit challenged Canada’s QSR industry to refuse to settle for anything less than the very best options. Now, we want to find out which one of our delicious, fresh grilled pita stands out above the rest. Celebrating awesome flavor combinations and endless creativity is just one small way for us to help build even more excitement about the things that make our country so great.”
Canada’s Greatest Pita will be selected following four weeks of fan voting. Starting June 30th, Pita Fanatics can vote on the first matchup through the brand’s Facebook page. It will pit The Cavalier, filled with savory flavors like barbecue sauce and mango against The Sweet Spitfire, which highlights the tastes of buffalo chicken and pineapple.
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The voting will continue over the following three weeks with matchups set to include The Northman versus The Candor, The Mazza Burger versus Double Chicken Glory, and The Avo Taco versus The Chicken Parmesan Oregano. The selections highlight some of Canada’s favorite flavor profiles and were selected by a panel of eight judges from a collection of 40 different popular pita recipes submitted.
Through the new contest, Pita Pit Canada is building on the momentum of its “Refuse to Settle” campaign introduced earlier this year. Through the campaign, Pita Pit takes a stand by focusing on its fresh grilled, fully customizable menu of healthy-on-your-own-terms choices and continues to implore Canadians to refuse to settle for anything else.
“This year marks a turning point for Canada’s QSR industry,” said Pressburger. “No longer are Canadians accepting bland, wilted veggies and soggy bread as acceptable options. At Pita Pit, our menu is always made-to-order right in front of you. By highlighting the country’s favorite flavor combinations through our Greatest Pita contest, we’re once again proving why our biggest fans feel confident in their menu choices and refuse to settle for anything less.”
ABOUT PITA PIT®:
Founded in 1995 in Kingston, Ontario near Queen’s University, Pita Pit® is an innovative fast casual restaurant with a unique mindset that challenges consumers to Refuse to Settle™ for anything less than quality, healthy, freshly grilled food. After rapidly earning a loyal following in its home market, franchising began across Canada in 1997 and, in 1999, the brand expanded to the United States. Now boasting more than 650 stores across North America and internationally across 13 countries, Pita Pit offers its customers millions of ridiculously delicious, customizable flavour combinations of grilled meats, fresh vegetables, and zesty sauces all rolled into a unique and convenient pita package.
Photo and Release: PitaPit.ca