University District Signs to Be Unveiled on April 4

Published on: 2014/03/31 - in News

This Friday, April 4 the Queen’s University Alma Mater Society and City of Kingston will be unveiling the first of 112 new University District street signs. It will be installed at the corner of University and Earl streets at 1:30 pm.

The new University District signs will be replacing current signs at 56 intersections in the area, which has been identified as being bordered by Barrie, King, Collingwood and Johnson streets. This new signage will being distinguishable from other areas as it will feature blue sign blades instead of the standard green signs found in other neighbourhoods.

“Over the years the neighbourhood where a large portion of our student population resides has been labelled the ‘student ghetto’, which is not reflective of this diverse community,” said Mayor Mark Gerretsen, in a media release. “The AMS approached the City with a plan to engage students in the re-naming of this area to foster a greater sense of inclusion and pride. Kingston is happy to collaborate with the AMS on this initiative through the creation of these new street signs.”

City Council approved the installation of the new street signs at a February 4 meeting. The recommendation was reviewed by several City of Kingston and Queen’s committees that included the Near Campus Neighbourhood Advisory Committee (NCNAC) and at a public meeting they hosted, Arts, Recreation and Community Policies Committee, and the Queen’s University Campus Mater Plan Advisory Committee.

“We are extremely appreciative of the support we’ve received from the community and city council on this project,” said Catherine Wright, Municipal Affairs Commissioner for the Alma Mater Society. “The street signs will play a crucial role in helping the new name to catch on, and complement the rest of our Neighbourhood Improvement Plan.”

The cost of the signs will be shared between the AMS and the City, a collaboration that is part of an AMS initiative called the University District Neighbourhood Improvement Plan. The plan’s goal is to “positively redefine the residential area surrounding Queen’s University by establishing a unique and inclusive neighbourhood identity”.