It was announced Monday that Tundra Energy Marketing Limited (TEML) has adopted a new name, Kingston Midstream, paying tribute to its parent company’s Kingston, Ontario start back in 1857.
Hartley T. Richardson, president and CEO of parent company James Richardson & Sons, Limited, revealed the new name and logo (below right) to the company’s staff at its Calgary head office along with TEML CEO and president, Jim Hand.
“In 2011, TEML was founded as an independent subsidiary of James Richardson & Sons, Limited’s oil and gas exploration and production division,” said Jim Hand. “As the company has grown significantly and now services a broader customer base; we believe the time is right for an evolution of its brand identity.”
Richardson explained that incorporating “Kingston” into the new name references his company’s roots when his great great grandfather, James Richardson, founding a grain trading business 162 years ago in Kingston, Ontario.
“Kingston is a name that serves as a reminder of the values and ambitions we continue to hold as an organization and a reflection of our long history of safely moving Canada’s most precious resources,” said Richardson.
While Kingston Midstream focuses on the energy sector – ‘midstream’ being one of the three major stages of oil and gas industry operations, involving the transportation, storage, and wholesale marketing of crude or refined petroleum products – its parent company, James Richardson & Sons, Limited (JRSL), continues the legacy of James Richardson’s Kingston business.
In addition to energy, real estate, financial services and investments, JRSL – a private family-owned and operated Canadian corporation headquartered in Winnipeg – is also involved in the international grain trade and agri-food business.
For additional information, read about the company’s announcement in Estevan, Saskatchewan at the Estevan Mercury.
Learn more about Kingston’s James Richardson at Biographies.ca.
Images source: Kingston Midstream