Dan Aykroyd’s Crystal Head vodka has been ruled to be in “bad taste” and banned from stores by the Liquor Control Board of Ontario.
This effectively prevents its sale in the province completely, since the LCBO is the only legal source of alcohol sales in Ontario.
Aykroyd – a native Ontarian who often resides near Kingston – is not overly concerned by the ban, which he observed “kind of makes the product more appealing.”
For its part, the LCBO justifies their position by saying ” The image of the human skull is the thing that’s really problematic for us. That’s an image that’s commonly associated with death. It’s especially problematic at a time when there are concerns around binge drinking by younger adults, which in some cases unfortunately has resulted in alcohol poisoning.”
However this ban hasn’t affected its overall sales to a great degree, as Crystal Head vodka recently passed the millionth bottle sold milestone.
The vodka is advertised as the world’s purest vodka and distilled in Newfoundland. Its signature skull shaped bottle was designed by artist John Alexander who Aykroyd teamed up with 2 years ago.
Along with the vodka’s use of Newfoundland water, it also incorporates Canadian wheat and corn.
“We’re a Canadian product in the States,” said Aykroyd. “That’s really cool. We have the (Canadian) flag on the side of our mobile command office. We’re very proud and happy that Americans are enjoying a Canadian product. It gets them asking, ‘Where is Newfoundland?’ ”
Crystal Head vodka isn’t Aykroyd’s first venture into the field of spirits, as he is also associated with a Niagara wine and has the Canadian distribution rights to Patron tequila.
The star is likewise well known for his interest in spirits of the paranormal sort, and for his role in the blockbuster series of “Ghost Busters” films.
Dan Aykroyd and his family are long-time residents of the Kingston Area.