Fender Musical Instruments Corporation (FMIC) announced this past week that it was launching the Fender Play Foundation and named Napanee’s Avril Lavigne as one of its inaugural artist ambassadors for 2019-2020.
The foundation will utilize its ambassadors for surprise instrument drops, meet & greets, donating autographed instruments and memorabilia for auction, appearing at select functions, and providing input to the charity. In turn, Fender will provide support to their ambassadors’ charities that align with the foundation’s mission and to other charities “near and dear” to the artists.
“Fender has been so supportive of The Avril Lavigne Foundation since its inception, so I was honored when they asked me to be part of the launch of their own charitable efforts,” said Lavigne. “Providing instruments to schools, camps and others who don’t have access to music on a daily basis is both necessary and inspiring, and I’m looking forward to working alongside my fellow Artist Advisors to deliver what is sure to be a lifetime of exciting memories!”
The new charity’s mandate is to provide resources and music education opportunities to young people. It plans to raise $3 million to support educational institutions and organizations with ‘equipment donations, personalized instruction and artist experiences’ and FMIC has donated an initial $1 million to begin the foundation’s work.
Other musicians named as artist ambassadors include Chris Stapleton, Brendon Urie, Pete Wentz of Fall Out Boy (who filmed a music video at Fort Henry in 2014), Ashley McBryde and Green Day bassist Mike Dirnt. Additional 2019-2020 ambassadors will be announced at a later date.
Fender Play Foundation is accepting applications from organizations and other parties that focus on music education who can apply online now. Donations to the Foundation can be made at this Kindest.com page.