Avril Lavigne Offers Exclusive Videos for Charity

Published on: 2012/04/05 - in Entertainment

This week, Safeway Inc. partnered with singer/songwriter Avril Lavigne to launch its annual Support for People with Disabilities fundraising campaign to benefit Easter Seals, Special Olympics, and other organizations that help people with disabilities live fuller, more independent lives.

As a way to thank their customers and employees who support the campaign, Safeway joined with the Napanee-raised star and her Avril Lavigne Foundation to offer exclusive video access and other fundraising efforts.

“We are honored to be working with The Avril Lavigne Foundation to build even more excitement for our disabilities campaign and give our customers something unique as a thank you for their support – exclusive access to go behind the scenes with Avril,” said Larree Renda, Safeway Executive Vice President and Chair of the Safeway Foundation.

On Tuesday, Avril visited a Safeway in Pleasanton, California where she met some of Safeway’s employees with disabilities. She also took part in a celebrity food-bagging challenge that was ultimately won by San Francisco 49ers legend Dwight Clark, who has a long time relationship with Safeway and Easter Seals.

It was also announced that between now and April 30, Safeway store customers will see a “Behind the Scenes with Avril Lavigne” sign near each store’s entrance. There they can grab a tear-card from the sign and bring it to the register to make a $5 donation that supports services for children and adults living with disabilities.

Donating customers will then be issues a coupon and code to view exclusive videos of Avril Lavigne on tour, behind the scenes, performing from her dressing room, as well as visiting Easter Seals programs for kids with disabilities. Access is also provided to an exclusive acoustic version of one of the singer’s most popular songs.

“The need for services and outreach to people with disabilities is greater than ever,” said James E. Williams, Jr., president and chief executive officer, Easter Seals. “We are appreciative and honored that Safeway and its thousands of employees are committed to helping Easter Seals make a significant difference. Avril Lavigne’s passion for supporting youth with disabilities is a natural fit and exciting extension to Safeway and Easter Seals longstanding partnership. We know she’ll add so much to the April fundraiser and give donors to the campaign something special in return.”

For more coverage and photos, visit the Pleasanton Patch news site.

Avril Lavigne – who was born in nearby Belleville, Ontario and raised in Napanee, just 20 minutes West of Kingston – has been in the studio working on her upcoming album with collaborators that include Nickelback’s Chuck Kruger. Both Lavigne and Nickelback competed in two of the three Juno Award categories she was nominated for this year, including “Album of the Year” and the “Juno Fan Choice Award”.

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Photo: Wikimedia Commons